From the article: “Lego has found its next precious.
Warner Bros. Consumer Products has awarded the toymaker the rights to create action figures and playsets based on “The Lord of the Rings” trilogy and the two upcoming films based on “The Hobbit,” the first of which bows at the end of 2012.
The multiyear deal grants Lego access to the library of characters, settings and stories of “The Lord of the Rings,” “The Hobbit: An Unexpected Journey” and “The Hobbit: There and Back Again,” all helmed by Peter Jackson.
The first toys Lego plans to produce will hit store shelves in June, tied to “Lord of the Rings,” with new construction sets planned for the weeks leading up to the Dec. 14 bow of “An Unexpected Journey.”
Seriously, I’ve been trying to not post so much LEGO stuff. I mean the site’s not “The Saga of Samuel plus LEGO!”, but this….OH MY!
Here’s the link:
Lego lands ‘Hobbit’ toy license – Entertainment News, Top News, Media – Variety.
